In a word, yes, SEO is very much worth it for small businesses. Implementing proper SEO strategies should increase your business’ ranking on Google and other search engines, which directly translates to more potential revenue for you. In 2018 , nearly 93% of global internet traffic was via Google. Sparktoro What Is SEO Actually Worth? […]
What is Pay Per Click (PPC)?
PPC, or pay-per-click, advertising can be thought of as similar to traditional offline advertising in some ways, similar to radio, billboard or even television ads. It’s a paid advertisement constructed for a certain type of platform to place your business directly in front of a consumer. When executed correctly, the benefits of utilizing PPC are […]
What is Content Marketing?
Content marketing is a long term marketing strategy focused on providing valuable and relevant information to your target users. This high-quality content allows a business or individual to connect with their audience. To get a better idea of why this important for your business and aiding your customer to making a buying decision, you need […]
What is Search Engine Optimization?
Search Engine Optimization (SEO) is the process of getting traffic to a specific web page from the unpaid, organic, and editorial results from any search engine. While you may be familiar with major search engines like Google, Bing and Yahoo, SEO can be practiced for hundreds of search engines available online. To understand what SEO […]