Keywords are words or phrases, also known as queries, a search engine receives from its users who are looking for something. You might type into Google a question such as “what is entrepreneurship?” This query is a keyword, or keyphrase. Keyword research is merely doing enough research to understand what your customers are searching for […]
Search Engine Optimization for Interior Designers
SEO for Interior designers is essential because people will use the Internet to find you, and showing up in the search results lends credibility to your business. The more credibility and exposure you can gain, the more clients you get to work with and money you can make. Below you’ll find information on how to […]
What is Google My Business?
Google My Business, or GMB, is one of Google’s tools to help a small business manage their online presence in Google Search and Google Maps. GMB, more simply, is a business listing platform Google uses to display information about local businesses for users who need their product or service. Google My Business is an invaluable […]
What Is On-Page SEO?
On-page SEO focuses on a website’s technical and user experience to increase its rankings in Google. Less than 1% of users clicked on websites listed on Google’s second page. So, learning about on-page SEO is vital to gaining organic traffic. Backlinko Yes, it’s important. And, yes, you can master it to keep your content on […]
What Are Local Citations?
A local citation is an online mention of your business that typically includes your business name, address, and phone number. Local citations are crucial because they help people contact or find your business. It’s also one of the factors search engines use for local SEO rankings. Why Are Citations Important? Local citations have two main […]
What is Social Media Marketing?
Social media marketing is making use of social media platforms to build a brand, increase sales, and drive website traffic. It provides a unique opportunity to connect with a target audience where they are already spending time, build a relationship with them, and ultimately get them to buy. The most popular social media platforms are […]
Does My Website Need A Blog?
Blogs take time and can cost money. However, the upside is blogs can bring in traffic and new customers. Blogs are primarily used to increase the visibility of a website, and it is even seen as a credible source on the products and topics the website covers. Regularly posting content on a schedule can drive […]
What is Local SEO?
Local SEO refers to the techniques used to get a website to rank higher for local queries within search engines. People often turn to the internet to find local shopping options or discover businesses on the go. A solid local SEO campaign will make your business easy to find for those who are researching products […]
Is SEO Worth It For A Small Business?
In a word, yes, SEO is very much worth it for small businesses. Implementing proper SEO strategies should increase your business’ ranking on Google and other search engines, which directly translates to more potential revenue for you. In 2018 , nearly 93% of global internet traffic was via Google. Sparktoro What Is SEO Actually Worth? […]