Google Analytics is a free tool offered by Google to help you monitor and improve your website through data. Google Analytics is Google’s flagship website analytics platform. It collects and compiles data regarding user behavior and traffic patterns to help website owners reach their e-commerce and engagement goals. The information it provides helps website owners […]
What is Help A Reporter?
Dubbed HARO, an acronym based on its former name “Help A Reporter Out,” it’s a popular tool for journalists, bloggers, and website owners which connects them to expert sources fast. The sources, or those who respond to the queries, gain free exposure for their brands and companies, while the journalists, those who make the requests, […]
Local Interior Design Company: Case Study
Last Fall, we had the wonderful opportunity to begin working with two excellent gals who had recently started their own interior design firm, located in the Midwest. Like many new small businesses, they had no business listings showing up on search engines. And, while a website had been created, the owners were frustrated they couldn’t […]
What is Keyword Research for SEO?
Keywords are words or phrases, also known as queries, a search engine receives from its users who are looking for something. You might type into Google a question such as “what is entrepreneurship?” This query is a keyword, or keyphrase. Keyword research is merely doing enough research to understand what your customers are searching for […]
Search Engine Optimization for Interior Designers
SEO for Interior designers is essential because people will use the Internet to find you, and showing up in the search results lends credibility to your business. The more credibility and exposure you can gain, the more clients you get to work with and money you can make. Below you’ll find information on how to […]
What is Google Business Profile, formerly Google My Business?
Google Business Profile, or GBP, is one of Google’s tools to help a small business manage their online presence in Google Search and Google Maps. GBP, more simply, is a business listing platform Google uses to display information about local businesses for users who need their product or service. Google Business Profile is an invaluable […]
What Is On-Page SEO?
On-page SEO focuses on a website’s technical and user experience to increase its rankings in Google. Less than 1% of users clicked on websites listed on Google’s second page. So, learning about on-page SEO is vital to gaining organic traffic. Backlinko Yes, it’s important. And, yes, you can master it to keep your content on […]
What Are Local Citations?
A local citation is an online mention of your business that typically includes your business name, address, and phone number. Local citations are crucial because they help people contact or find your business. It’s also one of the factors search engines use for local SEO rankings. Why Are Citations Important? Local citations have two main […]
What is Social Media Marketing?
Social media marketing is making use of social media platforms to build a brand, increase sales, and drive website traffic. It provides a unique opportunity to connect with a target audience where they are already spending time, build a relationship with them, and ultimately get them to buy. The most popular social media platforms are […]