Category: SEO

Author: Mark Asbell

SEO is becoming more important all the time. It seems like the world is changing overnight sometimes, especially every time a new AI capability is released. AI is everywhere. It’s in our inbox, our ads, our newsfeed, and even in the way people search for businesses like yours. The problem? Most small business owners are…

Author: Mark Asbell

You want your business to rank in multiple cities? You probably need location pages on your website. We see scenarios all the time where a business wants to show up in search for multiple surrounding cities, but their website has just one generic homepage or about page. They might have added a list of cities…

Author: Mark Asbell

Have you ever noticed how different the Search Engine Results Page (aka SERP) looks when you search for something like “plumber near me” vs when you search for something like “how to fix a leak”? There’s a reason for the differences you see, and it all has to do with how the search engine(s) seek…

Author: Jason Fisher

When we refer to off-page SEO, we are referring to the things done apart from one’s website which are used to increase the web page’s rankings when they appear in a search engine. There are many different ways to achieve this. Some of the most common off-page SEO options include creating backlinks, utilizing branded searches,…

Author: Paul Moyer

Google Analytics is a free tool offered by Google to help you monitor and improve your website through data. Google Analytics is Google’s flagship website analytics platform. It collects and compiles data regarding user behavior and traffic patterns to help website owners reach their e-commerce and engagement goals. The information it provides helps website owners…

Author: Jason Fisher

Keywords are words or phrases, also known as queries, a search engine receives from its users who are looking for something. You might type into Google a question such as “what is entrepreneurship?” This query is a keyword, or keyphrase. Keyword research is merely doing enough research to understand what your customers are searching for…

Author: Jason Fisher

On-page SEO focuses on a website’s technical and user experience to increase its rankings in Google.  Less than 1% of users clicked on websites listed on Google’s second page. So, learning about on-page SEO is vital to gaining organic traffic.Backlinko Yes, it’s important. And, yes, you can master it to keep your content on page…

Author: Paul Moyer

A local citation is an online mention of your business that typically includes your business name, address, and phone number. Local citations are crucial because they help people contact or find your business. It’s also one of the factors search engines use for local SEO rankings. Why Are Citations Important? Local citations have two main…

Author: Mark Asbell

Did you know there are billions of online searches happening every day, and almost half of them are looking for solutions nearby such as a roofer, plumber, insurance agent, or other localized business?  Local SEO (Search Engine Optimization) refers to the processes and techniques used to get a business to rank higher for location-based queries…