Not every business has a just one storefront, and these businesses need to make sure each of their business locations is most easily accessible to their customers. Typically, people use Google Maps or Apple Maps to find the nearest one, and your business information in your Google Profile is what gives the app the proper […]
What is Off-Page SEO?
When we refer to off-page SEO, we are referring to the things done apart from one’s website which are used to increase the web page’s rankings when they appear in a search engine. There are many different ways to achieve this. Some of the most common off-page SEO options include creating backlinks, utilizing branded searches, […]
Local Interior Design Company: Case Study
Last Fall, we had the wonderful opportunity to begin working with two excellent gals who had recently started their own interior design firm, located in the Midwest. Like many new small businesses, they had no business listings showing up on search engines. And, while a website had been created, the owners were frustrated they couldn’t […]
What is Keyword Research for SEO?
Keywords are words or phrases, also known as queries, a search engine receives from its users who are looking for something. You might type into Google a question such as “what is entrepreneurship?” This query is a keyword, or keyphrase. Keyword research is merely doing enough research to understand what your customers are searching for […]
What Is On-Page SEO?
On-page SEO focuses on a website’s technical and user experience to increase its rankings in Google. Less than 1% of users clicked on websites listed on Google’s second page. So, learning about on-page SEO is vital to gaining organic traffic. Backlinko Yes, it’s important. And, yes, you can master it to keep your content on […]
Does My Website Need A Blog?
Blogs take time and can cost money. However, the upside is blogs can bring in traffic and new customers. Blogs are primarily used to increase the visibility of a website, and it is even seen as a credible source on the products and topics the website covers. Regularly posting content on a schedule can drive […]
What is Local SEO?
Local SEO refers to the techniques used to get a website to rank higher for local queries within search engines. People often turn to the internet to find local shopping options or discover businesses on the go. A solid local SEO campaign will make your business easy to find for those who are researching products […]
Is SEO Worth It For A Small Business?
In a word, yes, SEO is very much worth it for small businesses. Implementing proper SEO strategies should increase your business’ ranking on Google and other search engines, which directly translates to more potential revenue for you. In 2018 , nearly 93% of global internet traffic was via Google. Sparktoro What Is SEO Actually Worth? […]
What is Search Engine Optimization?
Search Engine Optimization (SEO) is the process of getting traffic to a specific web page from the unpaid, organic, and editorial results from any search engine. While you may be familiar with major search engines like Google, Bing and Yahoo, SEO can be practiced for hundreds of search engines available online. To understand what SEO […]