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Author: Paul Moyer

There are questions every business gets asked repeatedly. Most business owners know the drill and even get a good chuckle out of knowing the answers before the questions are finished being asked. What most don’t know is you can turn these frequently asked questions into a secret weapon to gain more business by utilizing the…

Author: Paul Moyer

Google Business Profile (GBP), formerly Google My Business (GMB), has become the online front door of local businesses. People are now using GBP listings to decide where to shop, eat, and purchase needed services. This information should lead every business owner to question, “How do I set up my Google Business Profile?” We are passionate…

Author: Paul Moyer

Google Analytics is a free tool offered by Google to help you monitor and improve your website through data. Google Analytics is Google’s flagship website analytics platform. It collects and compiles data regarding user behavior and traffic patterns to help website owners reach their e-commerce and engagement goals. The information it provides helps website owners…

Author: Paul Moyer

A local citation is an online mention of your business that typically includes your business name, address, and phone number. Local citations are crucial because they help people contact or find your business. It’s also one of the factors search engines use for local SEO rankings. Why Are Citations Important? Local citations have two main…

Author: Paul Moyer

Content marketing is a long term marketing strategy focused on providing valuable and relevant information to your target users. This high-quality content allows a business or individual to connect with their audience. To get a better idea of why this important for your business and aiding your customer to making a buying decision, you need…