Dubbed HARO, an acronym based on its former name “Help A Reporter Out,” it’s a popular tool for journalists, bloggers, and website owners which connects them to expert sources fast. The sources, or those who respond to the queries, gain free exposure for their brands and companies, while the journalists, those who make the requests, […]
What is Google My Business?
Google My Business, or GMB, is one of Google’s tools to help a small business manage their online presence in Google Search and Google Maps. GMB, more simply, is a business listing platform Google uses to display information about local businesses for users who need their product or service. Google My Business is an invaluable […]
What is Social Media Marketing?
Social media marketing is making use of social media platforms to build a brand, increase sales, and drive website traffic. It provides a unique opportunity to connect with a target audience where they are already spending time, build a relationship with them, and ultimately get them to buy. The most popular social media platforms are […]
What is Pay Per Click (PPC)?
PPC, or pay-per-click, advertising can be thought of as similar to traditional offline advertising in some ways, similar to radio, billboard or even television ads. It’s a paid advertisement constructed for a certain type of platform to place your business directly in front of a consumer. When executed correctly, the benefits of utilizing PPC are […]