Category:

Author: Mark Asbell

Have you ever noticed how different the Search Engine Results Page (aka SERP) looks when you search for something like “plumber near me” vs when you search for something like “how to fix a leak”? There’s a reason for the differences you see, and it all has to do with how the search engine(s) seek…

Author: Mark Asbell

Did you know there are billions of online searches happening every day, and almost half of them are looking for solutions nearby such as a roofer, plumber, insurance agent, or other localized business?  Local SEO (Search Engine Optimization) refers to the processes and techniques used to get a business to rank higher for location-based queries…