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Author: Mark Asbell

SEO is becoming more important all the time. It seems like the world is changing overnight sometimes, especially every time a new AI capability is released. AI is everywhere. It’s in our inbox, our ads, our newsfeed, and even in the way people search for businesses like yours. The problem? Most small business owners are…

Author: Mark Asbell

You want your business to rank in multiple cities? You probably need location pages on your website. We see scenarios all the time where a business wants to show up in search for multiple surrounding cities, but their website has just one generic homepage or about page. They might have added a list of cities…

Author: Mark Asbell

Have you ever noticed how different the Search Engine Results Page (aka SERP) looks when you search for something like “plumber near me” vs when you search for something like “how to fix a leak”? There’s a reason for the differences you see, and it all has to do with how the search engine(s) seek…

Author: Mark Asbell

Did you know there are billions of online searches happening every day, and almost half of them are looking for solutions nearby such as a roofer, plumber, insurance agent, or other localized business?  Local SEO (Search Engine Optimization) refers to the processes and techniques used to get a business to rank higher for location-based queries…